You only have so much time and energy to spend each day. It doesn’t make a lot of sense to exhaust your resources on anything that you can’t influence. Worrying about the rain won’t make it stop. Being annoyed that you’re shorter than average isn’t going to cause you to grow.
However, we spend much of our time and energy in negative emotional states over issues that are beyond our control.
Most of the negative thoughts you have each day are similar to being upset over the weather or traffic. There’s simply nothing you can do about it. You’re only upsetting yourself needlessly.
There are really only two things you can control:
The time you spend “thinking” and “doing” is all that you can manipulate. You can choose what food you put in your mouth and how much you exercise. You can choose whether you watch TV or clean the house. You control whether you apologize to someone or not.
You can choose to think happy thoughts or thoughts that make you unhappy.
When you focus on what you can influence, you’ll find that you can accomplish so much more!
It's important to understand the differences of circles of influence and concern and how they affect each other.
In his book The 7 Habits of Highly Effective People, Stephen Covey articulates this by distinguishing between our Circle of Concern (things we care about but can’t control) and our Circle of Influence (things we care about and can impact). This short video explains it more:
I am not a product of my circumstances. I am a product of my decisions. -- Dr. Stephen R. Covey
You can use these strategies to keep your attention on what you can do today to make a difference:
Much of life is beyond your control. From the decisions made by the CEO to global issues, there are many things in life that you can’t control to a significant degree.
However, there are a few things that you can control completely. This is where your time, thoughts, and energy can do the most good.
Avoid focusing on circumstances that you simply can’t influence. Why upset yourself further when no solution exists? The greatest gift you have is your attention. Put it to the best possible use.
Maintaining your social media presence is essential in today’s online world. It can be a time-consuming task, but it’s worth it to build trust with consumers and create a consistent brand image.
Whether you’re a business owner starting out on social media or have been at it for a while and aren’t seeing the results you want, this daily checklist will help.
By following this social media cheat sheet, you’ll monitor your accounts effectively and become an asset to your customers.
Let’s get started.
Why Is Social Media Management Important?
With over 4.26 billion people on social media, it’s more important than ever to have a presence on various media platforms.
As a business owner, understanding how your brand is perceived online and what is said about it is essential. Your social media accounts represent your company’s values, so be consistent with the message you’re putting out there.
Consistency helps maintain the brand and builds trust with consumers. However, it’s also essential to have a strategy in place and understand your company and your target audience well. Otherwise, you’ll struggle to create content that resonates with your target audience.
If you don’t have a social media presence, you’re missing out on an opportunity to market your business for free. And if you’re not consistently active on social media, you’re not building trust with potential customers.
The Basics of Social Media Management
Before we get into the daily checklist, let’s go over the basics of social media management.
First, you need to understand what social media platforms your target audience is using. Then, you need to create profiles on those platforms and complete your profile information.
Once your profiles are set up, it’s time to start posting content. When starting out, it’s important to post regularly so your audience knows you’re active and engaged. Then, as you grow your social media following, you can experiment with the frequency of your posts.
Remember, quality is better than quantity when it comes to social media. Posting one high-quality piece of content is better than several low-quality pieces.
Your audience will also engage more with interesting, informative, or entertaining content. So, ensure you’re creating appropriate content for your target audience that will resonate with them.
Lastly, you need to supervise your social media accounts. This means keeping an eye on your activity and engagement levels, as well as any negative feedback.
Now that we’ve gone over the basics, let’s get into the daily checklist.
This social media checklist will help you focus on the most important tasks related to social media management. By following this guide, you’ll be sure to stay on top of your social media presence and build trust with your audience.
Here’s what you should do every day:
1. Review Your Analytics
The first thing you should do is review your social media analytics. This will provide you with a good overview of how your accounts are performing and where you can improve.
You should look at your overall engagement levels and the engagement levels for each post. This will help you identify which types of content have an impact on your audience and which ones don’t.
Lastly, look at your followership to get an idea of how well your social media marketing efforts are working. If you’re not seeing much growth, it may be time to adjust your strategy.
2. Share Engaging Content
Once you’ve reviewed your analytics, it’s time to start sharing content. Remember to mix up the content you share so your audience doesn’t get bored. Try to share a mix of text, images, videos, and infographics. And be sure to post both original and curated content.
Curation is important because it shows that you’re not just self-promoting all the time. It also helps you fill up your social media calendars if you’re struggling to come up with original content.
Just remember to provide credit to the original source when you share someone else’s content.
When you’re sharing content, be sure to use hashtags, @mentions, and geotags. This will help you reach a broader target audience and get more engagement.
If you don’t have time to post daily, you can schedule your content using a tool like Hootsuite. This will help you prepare your posts in advance so that you don’t have to worry about them every day.
You can also share user-generated content or repurpose content from other platforms. Just make sure the content you’re sharing is still relevant and engaging.
3. Respond to Comments and Messages
Another important task to do every day is to respond to comments and messages. This includes both positive and negative feedback.
Responding to positive comments is important and lets your audience know you appreciate their feedback. You should also reply to negative comments in a timely and professional manner. This will show your audience you’re committed to providing excellent customer service.
Use your responses as an opportunity to build relationships with your audience. Be friendly and helpful, and you’ll be sure to win over some fans.
And don’t forget to thank your fans and followers for their support! A simple “thank you” can go a long way.
4. Develop Relationships with Influencers
Finally, you should spend some time every day developing relationships with influencers. You can do this by commenting and liking their posts, sharing their content, and tagging them in your posts.
Try reaching out to influencers directly and introducing yourself. If they’re interested in what you have to say, they may be willing to collaborate with you on a future project.
Influencer marketing is an excellent way to reach a wider audience and get more engagement. And it can also help you build trust with your customers while diversifying your content.
The Bottom Line
By following this daily checklist, you’ll be sure to stay on top of your social media presence and build trust with your audience. Just remember to be consistent, engage with your followers, and monitor your analytics to see what’s working.
If you need help or are uncertain about how to do something, check out our other articles. In addition, we’ve got a ton of great resources to help you with your social media marketing.
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